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Jenny Persson

Mobile Shopping Triggers – Why We Want to Buy More Than We Need

3 March, 2026 by Jenny Persson

Showing a girl in white shirt holding a mobile phone, surrounded by symbols representing shopping triggers. Grey blured background. Triggers in symbols saying: shop now, 50%off, sale, earn double points

You open Instagram to look at a friend’s photo. A few minutes later, you’ve watched several adverts, received tips on ‘must-haves’, been offered a discount and perhaps even added something to your basket. And this is far from a random …

Extended Producer Responsibility for Textiles in the EU

15 December, 2025 by Jenny Persson

a clothes shop selling brown clothes and shoes, with the text ‘producer responsibility’ in white right across the centre of the image

Finally!

In September, the European Parliament adopted a groundbreaking directive introducing mandatory extended producer responsibility (EPR) for textiles and footwear across the EU. And now, in December, the Swedish Environmental Protection Agency received a mandate from the government to propose …

Nature as Society’s Most Important Infrastructure

3 April, 2025 by Jenny Persson

A brown and beige yellow striped bee sucks nectar from a red flower with yellow stamens. Oragnge and warm yellow blurred background.

When we hear the word ‘infrastructure’, many of us think of roads, railways, the electricity grid and the internet.
But over the past year, another form of infrastructure has become increasingly hard to ignore: Nature.

Without healthy soils, there can …

The Year When Nature Took Centre Stage in Conversations

26 November, 2024 by Jenny Persson

The Pantanal, the world’s largest tropical wetland, with its alternating stretches of water, grassland and forest. purple bl;ue endless sky, grassland shaping small icelands with blue water all around. The shaow of a plain wing in bottom of photo.

As 2024 is drawing to a close, one thing is clear; nature and biodiversity have taken centre stage in the international environmental debate.

For a long time, the climate issue has dominated the environmental debate. The focus has been on …

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