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About ReThink – TänkOm
Rethink/TänkOm is a project initiated and run by the non-profit association Tänkom. ReThink/TänkOm is about making us think differently by understanding the consequences of consumption in general and, initially, especially around clothing. We are partly funded by SIDA, which, like us, aims to spread the global environmental goals. We also collaborate with The Swedish Society for Nature Conservation on the project.
PRESS RELEASE FROM 2018
ABOUT BLACK FRIDAY
Rethink (TänkOm) does not support Black Friday
Today is Black Friday. Ahead of the big shopping hysteria, ReThink/TänkOm is urging us to rethink by contributing knowledge about the consequences of consumption on our planet Earth. The project is partly funded by SIDA. Other partners in the project include the Swedish Society for Nature Conservation, Stockholm University and Glocal Festival.
Black Friday always falls on the day after American Thanksgiving Day, the fourth Thursday in November, which means the end of November and the same day most people get their salary before Christmas.
Facts:
29,000 liters
To produce one kilo of cotton, up to 29,000 litres of water are required. That’s as much as about 24 filled-up bathtubs of water for a single t-shirt.
14 kilos
Western countries buy 14 kilos of textiles/per person every year. Of this, we throw about eight kilos.
1/3
The proportion of our clothes we never use.
Time to Rethink!
Emissions of greenhouse gases from global textile production are more than the total emissions of all air traffic and traffic at sea.
– Now is the time to give the consequences of consumption on the climate the same attention as all the discounts you get. We believe in a world in interaction with nature and that material things and consumption do not necessarily create happiness and well-being, says Åsa Strandberg, initiator of TänkOm & Rethink.
2018’s Christmas present in Sweden was the recycled garment
2018’s Christmas present – the recycled garment – reflects Swedish consumers’ interest in new sustainable alternatives and growing concerns about climate and the environment. ReThink is now starting a knowledge campaign that will be spread on social media.
– The recycled garment represents the time we live in. I hope our knowledge campaign can help more people open their eyes and understand that every small change in behaviour can make a big difference for us and our planet, Åsa Strandberg concludes.
