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Main Content

Welcome!

Want to explore nature and understand how your choices affect Earth Tellus — discover,
inspire and change through textiles.

TIME TO RETHINK?

1/3 – That’s the amount of our clothes we don’t wear! Hmm, time to rethink in the fitting room?


Each choice matters – Choose and consume mindfully.


A sixth extinction – What if it’s fake, or should we rethink?

An Increasing Focus on Textiles

15 May, 2024 By Bente Nilssen

From January 1, 2025, all EU countries must separate the textile waste collection. In Sweden, municipalities will be responsible for collecting and managing the waste. They will also be responsible for informing households and businesses to extend the use of textile products in the first place, for example, through reuse. This requirement is an important step towards …

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Global Goals

By 2030, we will work together to achieve 17 global goals created by the United Nations Development Program (UNDP). One hundred and seventy countries are committed and driven to support various international, national and local initiatives jointly. ReThink is one such initiative. ReThink focuses on six of the global goals. ReThink focuses on six global goals with environmental and nature-related challenges. Below we briefly describe the respective goals and how ReThink connects to …

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About Us

“Our vision is to change our consumption habits and create a healthier planet together.” We believe in A world in which living in harmony with nature is the foundation, the source, and the most obvious way of living. Happiness and well-being. Material things and consumption do not necessarily create those feelings. A world where we care about everything and everyone, always. Through knowledge, we can convey insights. That together, we can move mountains. Why does ReThink …

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