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Blog

Mobile Shopping Triggers – Why We Want to Buy More Than We Need

3 March, 2026 by Jenny Persson

Showing a girl in white shirt holding a mobile phone, surrounded by symbols representing shopping triggers. Grey blured background. Triggers in symbols saying: shop now, 50%off, sale, earn double points

You open Instagram to look at a friend’s photo. A few minutes later, you’ve watched several adverts, received tips on ‘must-haves’, been offered a discount and perhaps even added something to your basket. And this is far from a random …

Filed Under: Earth's resources, Textile consumption Tagged With: advertizemnet, influencers, shopping triggers

Extended Producer Responsibility for Textiles in the EU

15 December, 2025 by Jenny Persson

a clothes shop selling brown clothes and shoes, with the text ‘producer responsibility’ in white right across the centre of the image

Finally!

In September, the European Parliament adopted a groundbreaking directive introducing mandatory extended producer responsibility (EPR) for textiles and footwear across the EU. And now, in December, the Swedish Environmental Protection Agency received a mandate from the government to propose …

Filed Under: Earth's resources, Textile consumption, Textile production, Textile Recycling Tagged With: producer responsibility

Nature as Society’s Most Important Infrastructure

3 April, 2025 by Jenny Persson

A brown and beige yellow striped bee sucks nectar from a red flower with yellow stamens. Oragnge and warm yellow blurred background.

When we hear the word ‘infrastructure’, many of us think of roads, railways, the electricity grid and the internet.
But over the past year, another form of infrastructure has become increasingly hard to ignore: Nature.

Without healthy soils, there can …

Filed Under: Biodiversity, Earth's resources Tagged With: biodiversity, nature, natures infrastructure

The Year When Nature Took Centre Stage in Conversations

26 November, 2024 by Jenny Persson

The Pantanal, the world’s largest tropical wetland, with its alternating stretches of water, grassland and forest. purple bl;ue endless sky, grassland shaping small icelands with blue water all around. The shaow of a plain wing in bottom of photo.

As 2024 is drawing to a close, one thing is clear; nature and biodiversity have taken centre stage in the international environmental debate.

For a long time, the climate issue has dominated the environmental debate. The focus has been on …

Filed Under: Biodiversity, Earth's resources Tagged With: biodiversity, Earth, resource

An Increasing Focus on Textiles

15 May, 2024 by Bente Nilssen

textiles in pastel colours laying on a white surface

From January 1, 2025, all EU countries must separate the textile waste collection. In Sweden, municipalities will be responsible for collecting and managing the waste. They will also be responsible for informing households and businesses to extend the use of textile products in the first place, …

Filed Under: ReThink - Think Again, Textile consumption, Textile Recycling Tagged With: consumer behaviour, EU regulations, producer responsibility, textile waste

Ecolabelling and Being a Conscious Consumer

14 December, 2020 by admin

a lot of hanging clothes with hangtags showing

DO YOU WANT TO BE A CONSCIOUS CONSUMER WHEN PURCHASING NEW CLOTHING BUT ARE UNSURE WHAT ALL THE “GREEN” STAMPS AND LABELS MEAN?

Seeing various ecolabels on items sold in stores is becoming more common. Clothing companies, for example, may …

Filed Under: Climate change, Textile consumption, Textile Knowledge, Textile Recycling Tagged With: animal welfare, ecolabel, green labels, harmful chemicals, independent labels, Oeko-Tex, third-party label

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