Factories come and go while the earth they stand on remains [1].
Did you know that a kilo of raw cotton costs about SEK 18, which the buyer pays the grower? The grower gets his money, which may seem low, …
by asas

Did you know that a kilo of raw cotton costs about SEK 18, which the buyer pays the grower? The grower gets his money, which may seem low, …
by asas

Yes, we’re nagging about textiles – that’s our purpose. Our vision is to spread knowledge about textiles and their impact on the environment.
We hear a lot about aviation and its environmental consequences; of course, we would like to fly less. …
by asas

No, of course not. But… to grow a kilo of cotton requires 1 to 1.5 kilos of chemicals and a pair of cotton pants weighs between 0.5 to 0.8 kilos [1], so…
For over an hour, these chemicals work …
by asas

Here in the West, we don’t necessarily have to associate these words with each other. But water and toxins are unfortunately linked in other parts of the world. In Brazil, the world’s fourth most prominent user of agrochemicals, researchers have …
by asas
by admin

No more environmental anxiety – or at least something less. Do you feel bad about how we treat our planet Earth, the only one? Take a deep breath, start small, learn more, and make better decisions.
Cotton is our most …


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