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About ReThink – TänkOm
Rethink is a project initiated and run by the non-profit association Tänkom. Tänk om is Swedish words with two meanings; rethink and what if – a homonymous definition. What if, we could circulate the earth’s resources in all production at the same time as we actually do need to rethink how we deal with these resources today?
PRESS RELEASE FROM 2018
ABOUT BLACK FRIDAY
Rethink (TänkOm) does not support Black Friday
TänkOm urges us, humans, to rethink, by contributing knowledge about the consequences of consumption on our planet earth. The project is partly funded by SIDA. In addition, the Swedish Society for Nature Conservation, Stockholm University, and the Glocal Festival are among the partners in the project.
Black Friday always falls on the day after American Thanksgiving Day, the fourth Thursday in November, which means the end of November and the same day most people get their salary before Christmas.
Facts:
29,000 liters
To produce one kilo of cotton, up to 29,000 liters of water are required. That’s as much as about 24 full baths of water for a single t-shirt.
14 kilos
Western countries buy an average of 14 kilos of textiles/person every year. Of this, we throw about 8 kilos.
1/3
Such large proportion of our clothes that we never use.
Time to Rethink!
Emissions of greenhouse gases from global textile production are more than the total emissions of all air traffic and traffic at sea.
– Now is the time to give the consequences of consumption on the climate the same attention as all the discounts you get. We believe in a world in interaction with nature, and that material things and consumption do not necessarily create happiness and well-being, says Åsa Strandberg, initiator of TänkOm & Rethink.
2018’s Christmas present in Sweden was the recycled garment
2018’s Christmas present – the recycled garment – reflects Swedish consumers’ interest in new sustainable alternatives and growing concerns about climate and the environment. ReThink is now starting a knowledge campaign that will be spread on social media.
– The recycled garment represents the time we live in. I hope that our knowledge campaign can help more people open their eyes and understand that every small change in behaviour can make a big difference both for us and for our planet, Åsa Strandberg concludes.
